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UI/UX design4 mins read

Maximizing impact: Why UX review is a game-changer for businesses?

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Table of contents
IntroductionDefinition of UX reviewWhy does UX review matter, and what are its benefits for your business?List of common challenges to address for a good user experienceConclusion
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Introduction

Digital is a key part of any business strategy to deliver a user experience. As a smart and informed user, you already know how important a smooth UX is and how it affects your overall satisfaction with a product. For example, take reference to e-commerce sites like Amazon or Flipkart as an example. They are always pushing their team to make their e-commerce platform better, and it shows some cool features like one-click ordering and returning products with seamless navigation. They are committed to offering a seamless user experience and satisfying their customer’s needs.

But how do you know if your website or app is delivering a good UX? This is where a UX review comes in.

Definition of UX review

The term user experience (UX) review refers to the evaluation, improvement, and enhancement of a website or application, and the process involves evaluating data, insights, and business metrics to find recommendations based on evidence. It is an iterative approach that frequently requires several cycles of evaluation and refinement for sustained user experience enhancements. A UX review can help your business:

  • Identify and fix problems with your website or application design and functionality.
  • Optimize your website or application performance, conversion, and retention.
  • Align your website or application with your business goals and user needs.
  • Save costs and time by avoiding costly redesigns or rework.
  • Concede with legal and ethical standards, such as GDPR, CCPA, etc.

Why does UX review matter, and what are its benefits for your business?

User experience (UX) is the impression that users have when they interact with any website or application. It can affect their satisfaction, loyalty, and conversion. 

According to some statistics:

  • 88% of online shoppers won't return after a bad user experience.
  • Software developers spend 50% of their time fixing avoidable UX issues.

These numbers show how important UX is for your business's success. By prioritizing user experience, businesses create positive interactions and build a foundational layer for long-term success. Some of the benefits of incorporating UX reviews into a business strategy:

  • Delighted users are more likely to engage with a product repeatedly, establishing long-term engagement.
  • A well-optimized user experience often leads to increased conversion rates of any software or application. 
  • A seamless and enjoyable interaction with a platform enhances the overall brand image. 
  • Positive experiences create a favourable impression, contributing to strong and positive brand perception.
  • Rectifying usability problems during the design phase is more cost-effective than dealing with major redesigns or updates post-launch.
  • Adopting a user-centric approach through regular UX reviews fosters trust and credibility with the user base, leading to positive word-of-mouth and referrals.

List of common challenges to address for a good user experience

Challenge 1: Around 40 - 50 per cent of users may abandon a website or application if it takes over 3 seconds to load.

  • Solution: Optimize images, minimize HTTP requests, and leverage browser caching to improve website/application speed. Consider using content delivery networks (CDNs) to distribute content efficiently.

Challenge 2: The primary cause of a user abandoning a site or app due to navigation difficulty is roughly 60 - 70 per cent.

  • Solution: Simplify menu structures, guarantee obvious and intuitive navigation paths, and apply breadcrumbs for simple backtracking. By means of usability testing, pinpoint and solve branding problems. 

Challenge 3: Design inconsistencies affect about 30 - 40 percent of digital products; therefore, user confusion results. 

  • Solution: Establish and adhere to a cohesive design language, including consistent colour schemes, typography, and iconography. Create a design system to maintain uniformity across the application or website.

Challenge 4: With the large increase in mobile device use, nearly 50 - 60 per cent of people may have non-responsive software issues.

  • Solution: Make sure the user interface fits elegantly for many screen sizes by giving the responsive design a top priority. Try the software on several gadgets to spot and deal with any responsive design problems. 

Challenge 5: Complex forms add to form abandonment rates, which affect about 30 - 40 per cent of customers trying to complete them. 

  • Solution: Simplify form designs, lower the quantity of mandatory fields, and give explicit directions. Implement inline validation to provide live suggestions and route users along the form-filling process.

Challenge 6: Without proper feedback, about 20 - 30 percent of user interactions suffer, causing confusion and mistakes.

  • Solution: Always offer instant feedback for user actions like form submission or invalid login credentials. Micro-interactions and visual cues will enhance user understanding. 

Challenge 7: Too-crowded interfaces affect 40 - 50 apps, making it hard for users to grasp information.

  • Solution: Focus on key details, tidy up the interface, and use empty space well. Show information bit by bit as users interact to make it easier to take in.

Challenge 8: Inaccessible designs affect around 20% of websites and applications, excluding users with disabilities.

  • Solution: Ensure compliance with accessibility standards (e.g., WCAG), provide alt text for images, ensure keyboard navigation, and test with assistive technologies to guarantee a seamless experiences.

Challenge 9: Inefficient search functionality can frustrate about 30 - 40 per cent of users who attempt to find specific content.

  • Solution: Improve the search function by adding autocomplete suggestions, filters, and better algorithms. Make sure the search bar is easy to find and use.

Challenge 10: Ignoring what users say is a problem seen in about 50 - 60 per cent of digital products.

  • Solution: Regularly collect and analyze user feedback from various sources. Prioritize and act on feedback to demonstrate a commitment to improving the user experience.

When companies tackle these typical user experience issues with smart fixes, they can boost how people feel about using their products. It leads to happier customers, more people sticking around, and a better image for the brand.

Conclusion

We can’t stress enough how important a UX review is in today’s business landscape. A thorough process ensures your website or app meets user expectations and exceeds them, increases user satisfaction, conversion rates, and brand perception and gives you a competitive edge. By actively listening to user feedback and being aware of common UX pitfalls, you can create software or apps that users love, which builds loyalty and success in the ever-changing digital world.

If you want user experiences that capture and convert potential users into permanent users, then Evoqins is your strategic partner. Experience the difference with our UX reviews - where insights meet innovation. Let’s go beyond expectations. Ready to rise? Contact us now!

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