Search has changed. A few years ago, it was about ranking on page one of Google. Today, you’re competing not just for a spot on a search results page—but for a place in AI-generated answers that millions of users now rely on. For enterprise applications, this shift brings both opportunity and pressure. Opportunity, because AI search can surface your brand in richer, more direct ways. Pressure, because the technical standards for visibility—especially Core Web Vitals—are higher than ever.
And let’s be honest: optimizing a massive enterprise platform is not like tweaking a 10-page marketing site. You’re dealing with complex tech stacks, compliance rules, integrations with legacy systems, and a content ecosystem that spans regions, products, and audiences. So, how do you prepare for both today’s SEO and tomorrow’s AI-driven search? Let’s break it down.